Can we expect to see an explosion in numbers in the Keller Williams® organization in the near future? Not according to Gary Keller's projections. Unlike many other International franchises where the "office on every corner" concept seems to prevail, KWR has a very limited growth potential.

 The success of the Keller Williams® Realty model does not depend on saturating the nation's markets with multiple franchises. Keller Williams® is focused on long term profits for its brokers, not royalties, because it is focused on profit sharing. Everyone's best interests are best served through making KWR a limited franchise ownership opportunity. For example, you can't buy a KWR franchise in Austin, San Antonio or Houston. They're all sold out. The company uses a unique formula to determine its franchise territories based on commissions generated historically over time. "We are looking at the potential income and profits for each area, and using that as a basis for creating office territories."

KWR is a limited franchise opportunity that is getting smaller and smaller every month. "This is a concept our industry isn't used to," explains Gary Keller. "But it is good business."